//Emergency Missed Call product for Prepaid Customers

Emergency Missed Call product for Prepaid Customers

Kirusa has announced the launch of its “InstaVoice Ring” product at Mobile World Congress (Barcelona, Spain). It is a unique and distinctive product that offers mobile subscribers an opportunity to give a free missed call to a person at any time, even when they do not have enough balance to make a call.

InstaVoice Ring helps mobile users to make a missed call to a friend, enabling the recipient to make a call back to the original caller and speak to him. InstaVoice Ring provides a solution for mobile users in their time of need by helping them connect with their loved ones. InstaVoice Ring also helps mobile carriers convert a missed opportunity into a completed call, along with generating a new revenue stream.

Surinder Singh Anand, VP of Product Management of Kirusa, said at the launch, “An overwhelming majority of users in emerging markets use a prepaid mobile.  Making a free missed call should be a right available to every prepaid user.  However, when a prepaid user runs out of balance, even urgent calls cannot be made.  Here InstaVoice Ring helps, by sending a missed call to the recipient without charging any of the users.” •

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