Kirusa, the leader in voice messaging and social media solutions for mobile users in emerging markets, announced today the launch of its popular StarFriends Service in partnership with zMessenger, Sri Lanka’s pioneering leader in mobile marketing and entertainment solutions provider, and Dialog Axiata PLC, Sri Lanka’s premier connectivity provider.
Kirusa is collaborating with zMessenger’s premium celebrity content service StarFriends to bring voice capabilities, enabling celebs to record their voice messages and send to their fans, who love to hear from them.
With the launch of this service, Dialog users in Sri Lanka can now follow their favorite celebs voice blog. This service enriches the user experience of the fans who can listen to the voice of their favorite celebrities every day. The all new Voice based StarFriends service will be powered by Kirusa’s robust Voice platform. Users can subscribe to the service by sending an SMS as REG <STAR NAME> to 2468.
>From celeb-to-fans, StarFriends Voice Service provides a seamless flow of messages. Using the unique voice update feature of the service, celebrities express their emotions and share their joyous and challenging moments. The voice messages are delivered instantly to fans, creating a ‘Voice Twitter’ like experience.
Actress Yureni Noshika, singer Raini Charuka, musician Lahiru Perera, actor Roshan Ranawana are some of the eminent personalities with whom fans will be able to connect via the StarFriends Voice Service. More celebs are expected to join the platform shortly.
Elated with the launch, CEO and Co-Founder Ms.Jayomi Lokuliyana, zMessenger said, “At StarFriends, our vision is to build a premium celebrity channel created by celebrities themselves using their very own mobile devices. We believe this will give control back to stars to truly connect with their fans and treat them as friends, to make themselves more relevant and to engage in real time with their ‘loyal’ fans by creating authentic content. By enabling this new equation we are creating a revolution in the local celebrity culture. Kirusa has proven successes in Africa region for this service, and we are happy to partner with them to enhance our product offerings to our customers in Sri Lanka. We are confident that the fans will love listening to their favourite celebs.”
Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO of Kirusa said, “After successfully bringing millions of customers closer to celebrities in Africa, I feel elated about this partnership in Sri Lanka. We are confident that fans will be thrilled to get connected to their favourite stars with ease.” •