NAGRA and MTM explore growth opportunities for Pay-TV service providers through to 2020
What are the main drivers and barriers of innovation across the pay-TV market? What strategies, products and services will drive the next phase of growth for pay-TV service providers? What will be the profile of a successful pay-TV service provider in 2020 in terms of product portfolio, strategy, market positioning and business and operating model?
NAGRA, a Kudelski Group (SIX:KUD.S) company, the world’s leading independent provider of content protection and multiscreen television solutions, in collaboration with MTM, a leading international research and strategy consultancy, will announce the launch of the new Pay-TV Innovation Forum at the Connected TV World Summit on Wednesday, March 16 at 9.00 a.m., as part of the conference’s opening session.
The launch presentation will introduce the new initiative and present initial research findings about the state of pay-TV innovation.
“We are excited to launch the Pay-TV Innovation Forum initiative at the Connected TV World Summit and address the challenges and concerns pay-TV service providers face in today’s multiscreen, OTT, big data and connected environment,” said Simon Trudelle, Senior Director of Product Marketing for NAGRA. “Through a combination of global research and discussions with pay-TV executives, we establish a platform to regularly and hands-on share new trends, insights and strategies service providers can leverage to stay ahead of the curve.”
“This is an ambitious global programme that will explore the nature and scale of the new opportunities opening up for pay-TV service providers internationally, investigating key success factors, developing compelling case studies and creating market-wide projections,” said Jon Watts, Managing Partner, MTM. “We look forward to working with NAGRA to support service providers, as they look to bring high quality new services to market, differentiating themselves in highly competitive markets.”
As a follow-up to the presentation, senior executives from across the industry will meet on Day Two of the Connected TV World Summit to discuss and explore the next-generation of commercial opportunities for pay-TV operators in a world of multiscreen viewing, OTT delivery, advanced advertising, big data, connectivity and the Internet of Things. This inaugural, invitation-only seminar will be the first in a series of Pay-TV Innovation Forum sessions, with future events to be held in Europe, Asia Pacific, and the Americas over the next few months. •